I wrote an article about Jobs-to-be-done Theory and User Experience

I wrote an article on Medium recently on the implications of Jobs-to-be-done Theory on user experience from the organizational and methodological perspectives. This article is inspired by Clayton Christiansen’s new book¬†Competing Against Luck,¬†and I recommend everyone who is interested in innovation to get a copy. You can find my piece here. Hope you’ll enjoy it!

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